Fleming’s Prime Steakhouse & Wine Bar was looking for a more uniform, upgraded look across campaigns throughout the year. Our ultimate goal for each campaign was to drive reservations and revenue.
Our team was responsible for delivering all print materials for in-restaurant, including but not limited to menus, check presenters, a-frames, tabletop cards, beverage inserts, and training docs for the chefs. Additionally, we were in charge of Fleming’s newsletters and emails, creative for paid ads, social media (Instagram/Facebook). I art directed photo shoots for these campaigns and social media purposes.