Makeup.com (L’Oreal) was one of the first clients I got to work with when I started at VaynerMedia. I was their lead art director for 2 years. I illustrated, designed, retouched, art directed and edited videos, set up photo shoots, sometimes being the photographer, and even got to try on a little bit of makeup along the way.
L’Oreal came to us with the challenge of driving more traffic to their beauty blog, Makeup.com. We utilized social media (primarily Pinterest and Instagram), ran giveaways, and maintained/created daily blog posts.